Canara Robeco Asset Management Co. Ltd. (Canara Robeco Mutual Fund) has launched a unique awareness campaign across Punjab to educate investors about mutual fund investments, according to a statement by the mutual fund house.
The fund house has launched a ‘Nivesh Bus Yatra’ programme under which a bus will travel across seven major cities of Punjab to help people deepen their understanding about mutual fund investing and develop a long-term investment mindset.
Nivesh Bus Yatra to cover 6 major Punjab cities
The investor education bus is scheduled to visit Mohali, Chandigarh, Panchkula, Patiala, Ludhiana, Jalandhar, and Amritsar to educate investors about mutual funds, the fund house stated.
The bus began its journey on 10 June 2025 from Mohali and will pass through six other major cities during its 24-day journey in the state, the statement said.
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“In the world of investing, few things are as valuable as knowledge. An informed investor not only makes better decisions for themselves but also contributes to a more well-informed and dynamic financial ecosystem. At our fund house, we believe it is our responsibility to empower individuals by educating them about the benefits and potential of mutual fund investments,” said Rajnish Narula, Managing Director and CEO, Canara Robeco AMC.
Nivesh Yatra to ‘deepen financial understanding’ about mutual funds
“As part of our continued commitment, we are bringing our Nivesh Yatra to Punjab — an initiative aimed at deepening financial understanding and nurturing a long-term investment mindset across communities,” he added.
The bus is expected to visit prominent public areas in each city, engaging with local communities. It functions as a digital experience hub, offering educational content and interactive sessions to raise awareness about mutual funds through videos and face-to-face interactions.
“At Canara Robeco AMC, empowering investors with the right knowledge is at the heart of what we do. The bus yatra is a grassroots initiative aimed at taking our message directly to communities — meeting investors where they are,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “Our goal is to simplify mutual fund investing, offer practical guidance, and clear up the many myths that often surround it.”
Canara Robeco Mutual Fund is the second oldest mutual fund in India, established in December 1987 as Canbank Mutual Fund. Subsequently, in 2007, pursuant to a joint venture between Canara Bank and ORIX Corporation Europe N V (OCE) (formerly known as Robeco Groep N V).